On DQ1Diversification and Based on DQ2 PepsiCo Essay

On DQ1Diversification and Based on DQ2 PepsiCo - Essay Example One of the reasons for the success of this company has been its ability to innovate. Innovation has helped the company create thousands of consumer products. It is important for companies such as P&G to create products that meet the needs, expectations, and desires of its customer base. â€Å"Effective business communication requires a certain skill set to determine the customer needs and then deliver on that information† (Highprofitsmarketing, 2013). When companies ignore the fact that satisfying the needs of the customers is of top priority they often struggle maintaining a high customer retention rate. It is important for companies that use diversification to add product lines that are aligned with the strengths of the firm. Another example of a company that implemented a diversification strategy was Microsoft with its successful entrance into the gaming industry. The XBOX 360 has taken a lot of market share away from Nintendo. Technological products are susceptible to being influence by innovation. An example of a technological product that has been constantly innovating is Apple’s iPhone. In six years the company has launched five versions of the product. All new versions have new innovative features. Innovation is often also found in luxury products. PepsiCo is the 2nd largest player in the soda beverage industry. The company is behind the industry leader Coca-Cola. Coca-Cola has historically done a better job at marketing its brand globally which has helped the company maintain a higher customer retention rate. â€Å"One of the most important metrics to measuring your customer retention is your retention rate† (Newnorth, 2013). Pepsi has to do a better job at marketing its brand in order to gain the global recognition that Coca-Cola has achieved. A factor that differentiates both companies is the fact that Coca-Cola has greater popularity among international consumers. I think that

Renewable Energy Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Renewable Energy - Research Paper Example This has led to establishment of measures to switch to renewable energy sources like wind and photovoltaic electricity. These renewable sources are clean and also maintainable considering that they do not emit gases or toxic that can pollute the environment. Some sources like wind are plentiful, easily affordable, require less maintenance and cannot get exhausted. These renewable sources can be established in rural areas and therefore this encourages establishment of industries in those areas. Wind energy convertors have a strong inbuilt framework that enable them to convert the free moving air which has kinetic energy to rotational movement whereby then it can make the generator to start working-mechanical energy (David, 2009). This is through the friction of the rotating wind and the wind turbine blades. However, before any electricity is generated there are stages that are involved. The first stage is the stage of revolution. In this stage, the blades are made with certain dimensions to help harness as much free moving air as possible. They should be able to rotate easily and should have a considerable length of about forty meters. They should also be placed in certain degrees depending on the direction of the wind. The blades are able to rotate because of the two main forces that are involved. The first one is the drag force which is horizontal to the wind direction and the lift force which is vertical to the direction of wind (David, 2009). These forces depend on the shape of the rotating blades and the angle in which the wind meets the blade. Either of these blades can be used to propel the blade. It is important to note most of the Wind Energy Converts depend mainly on the lift force. All this is illustrated in the diagrams below. The blades rotate on a rotor which is connected to the shaft. The rotor then makes the generator to convert the waves to electricity. This stage is referred to as the mechanical stage. The wind turbine should be